The workshop focused on:
- positioning design within theories of innovation
- focusing on design as “innovation of meaning”, i.e. the creation of new experiences
- understanding the role of technologies (and in particular material technologies) as enabler of new meaningful experiences
- exploring the process for the creation of new meanings through technologies.
Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano, where he teaches in the School of Management and the School of Design, and where he directs MaDe In Lab, the laboratory on the MAnagement of DEsign and INnovation.
“We come from the age of innovation; to be more precise, from the age of innovation of solutions. In the last decade companies have strengthened their capability to solve problems in novel ways. They have now methods and tools to create unprecedented numbers of ideas both from within their organizations (e.g. design thinking, innovation jams) and from outsiders (e.g. open innovation, crowdsourcing). Firms nowadays do not lack ideas. They are overwhelmed by ideas.” (Roberto Verganti)
The workshop was organized by FTF Fashion/Textile Futures research group in Aalto ARTS and VTT as part of the DWoC and Trash-2-Cash projects.
T2C project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 646226. DWoC is funded by Tekes, the Finnish Funding Agency for Innovation.